By Pilar Gallo, Google Spain
9 principles of innovation in Google
1. Innovation, not instant perfection. Ex.: chrome
2. Share everything you can
3. You’re brilliant, we’re hiring
4. A licence to pursue dreams
5. Ideas come from everywhere
6. Don’t politic – use data
7. Creativity loves restraint
8. Worry about usage and users, not money
9. Don’t kill projects – morph them
by Nectarios Economakis, Agency lead, Google Montreal
Half million of telephones Android are connected every day.
Mission of Google : Organize the world information and make it universally accessible and useful.
Values of google :
-Key emphasis is put on people (be sure that they are happy).
-The rule of 80/20 is taken seriously : 20% crazy projects that employees can submit.
-Test and reiterate.
-Ideas matter
-Data driven
-Doing good is good for business… …
Olivier pointed out an article on twitter this morning: Five lessons Apple can learn from Amazon. I have the feeling that the article is missing entirely the point, because Amazon and Apple are not playing in the same markets:
It’s two different markets.
The strategy of Apple has always been the same: What can I do to sell more devices?
… …
Comment une compagnie peut-elle être et rester innovatrice sur la durée? La plupart échoue – sombrant dans une bureaucratie qui beugle à ses employés “soyez créatifs”; d’autres se contente d’embaucher des créatifs, les essorer, jeter, et en embaucher de nouveaux. Et ceux qui font autrement?
