andree andree 8 Jul 2011

Summer school Day 7 – The creative process at Google

by Nectarios Economakis, Agency lead, Google Montreal

Half million of telephones Android are connected every day.

Mission of Google : Organize the world information and make it universally accessible and useful.

Values of google :
-Key emphasis is put on people (be sure that they are happy).
-The rule of 80/20 is taken seriously : 20% crazy projects that employees can submit.
-Test and reiterate.
-Ideas matter
-Data driven
-Doing good is good for business

BHAG : big hairy audacious goals. Example : giving Internet free for eveybody in the world.

Google’s main revenues come from adwords and commercial links.

2 opinions

  1. Isa-la-lune 11 Jul 2011

    Wow ! quelle belle idée internet gratuit partout dans le monde… Je trouverais ce but utopique si ce n’était pas Google qui en parlait !

  2. Well “doing good is good for business” is great but forcing people to make their profile public before the 31st of july to avoid being deleted it’s not very “good”.

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