By the teachers Patrick Cohendet et Laurent Simon
Bisociation is the start of the spark of creation, the clash between two types of references.
Steps for the process of creativity
1. Manifesto : create the rules and respect it
2. Codebook : codification of the manifesto
3. Circulation of knowledge, internal/external
4. Power of small groups, communities (6 seems to be a balance number)
5. Managing innovation through Stage-Gate process