Ericsson has announced that during December 2009, the traffic of data has surpassed the traffic of voice. They also announce that 400 million mobile broadband subscriptions are now generating more data traffic than the voice traffic from the total 4.6 billion mobile subscriptions around the world. Passed the PR talk, what does it really tell us?
- People use the Web anywhere. It has nothing to do with mobile. It has to do with making actions on data… now. These actions need to be local when you need to do them, therefore mobile is a way of achieving it.
- Data traffic is more important than data. But is it because the volume is a lot more important, because people use less phone calls, or because there is a new generation of mobile users. Maybe a bit of the 3. In Japan, many people have usb keys tied to an operator, so people can continue to work on their notebook anywhere.
- The price structure will change. The companies will focus on plans which are taking into account data, moving away from minutes to data. It will then leverage for more local actions on data.
Exciting time ahead.
Tags: data, mobile, social network, UX, voice